Case Studies in Strategic Communication

Articles

• The Case for Envirocare: Prioritizing Stakeholders for Public Relations

  Kenneth D. Plowman, Brad L. Rawlins

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• “#BringDickieVtoMurray”: A Case Study Analysis of a Fan-Enacted Twitter Campaign

  John S. W. Spinda

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• Deflated: The Strategic Impact of the “Deflategate” Scandal on the NFL and its Golden Boy

  Michael G. Strawser, Stacie Shain, Alexandria Thompson, Katie Vulich, Crystal Simons

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