Special Section Introduction: Breaking the Rules
Special Section: BREAKING THE RULES
With these varying ideas of what innovation is, what does innovation and disruption mean for strategic communication? This special issue focuses on strategic communication disruption and innovation. Rather than examining the historical contexts of an innovation, plotting how products are scaled up into larger society, or questioning how new business models upend the competition, the disruption and innovation presented in these cases showcase non-normative best practices and question established theory and research.