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Vol. 1 No. 1 (2012): Volume 1 (2012)
Vol. 1 No. 1 (2012): Volume 1 (2012)
Published:
2022-06-09
Articles
Editor’s Introduction: A New Journal for Case Studies
Daren Brabham
PDF
Recasting Social Media Users as Brand Ambassadors: Opening the Doors to the First ‘Social Suite’
Avery Holton, Mark Coddington
PDF
Strategic Use of YouTube During a National Public Health Crisis: The CDC’s Response to the 2009 H1N1 Flu Epidemic
Laura Richardson Walton, Holli H. Seitz, Kathleen Ragsdale
PDF
When “Play for Pink” Became Playing for Each Other: Team Cohesion as a Goal of Socially Responsible Strategic Communication
William Harris Ressler
PDF
The Poisoning of an Icon: A Public Relations Challenge for Rival Universities
Susan E. Waters
PDF
Fight Viral with Viral: A Case Study of Domino’s Pizza’s Crisis Communication Strategies
Cory L. Young, Arhlene Flowers
PDF
Is Breaking Up Hard to Do?: Strategic Communication Efforts Surrounding American Idol’s Loss of Paula Abdul
Sarah MacDonald, Emily S. Kinsky, Kristina Drumheller
PDF
From ‘Hour of Power’ to ‘Days of Demise’: Media Portrayals of Crisis and Fractured Social Order within Robert H. Schuller’s Crystal Cathedral Ministry
Douglas J. Swanson
PDF