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Vol. 5 No. 1 (2016): Volume 5 (2016)
Vol. 5 No. 1 (2016): Volume 5 (2016)
Published:
2022-06-09
Articles
Editor’s Introduction: Migration to a New Publishing Platform
Daren Brabham
PDF
A Whale of a Problem: A Strategic Communication Analysis of SeaWorld Entertainment’s Multi-Year Blackfish Crisis
Stefani Duhon, Kelli Ellison, Matthew W. Ragas
PDF
“Maintaining Hope and Inspiration”: Using Social Media to Encourage Internal Stakeholders
Emily S. Kinsky, Kimberly Bruce, Kirk Scarbrough, Aaron French
PDF
Special Section Introduction: Breaking the Rules
Special Section: BREAKING THE RULES
Natalie Tindall
PDF
A Corporate Coming Out: Crisis Communication and Engagement with LGBT Publics
Special Section: BREAKING THE RULES
Erica Ciszek
PDF
The Brand Behind the Activism: Patagonia’s DamNation Campaign and the Evolution of Corporate Social Responsibility
Special Section: BREAKING THE RULES
Derek Moscato
PDF
Exclusive and Aspirational: Teen Retailer Brandy Melville Uses the Country Club Approach to Brand Promotion
Special Section: BREAKING THE RULES
Sarah VanSlette, Damion Waymer
PDF
A Cavalier Approach to Public Relations: The Unconventional Image Restoration of LeBron James
Special Section: BREAKING THE RULES
Kathleen Stansberry, Jessalynn Strauss
PDF
Book Battles: A Strategic Communication Analysis of Amazon.com’s Dispute with Hachette Book Group and Authors United
Kelsey Dimar, Rachel Ann Kuchar, Matthew W. Ragas
PDF
Protecting the Herd: An Analysis of Public Relations Responses to the 2015 Measles Outbreak Originating at Disneyland and Disney California Adventure Park
Shelley Aylesworth-Spink
PDF
Special Section Introduction: Contemporary Marketing Strategies as Communication Tools for Modern Retailers
SPECIAL SECTION: CONTEMPORARY MARKETING STRATEGIES AS COMMUNICATION TOOLS FOR MODERN RETAILERS
Henry W. L. Ho, Timothy P. Brotherton
PDF
Winter, You Win: Ithaca Convention and Visitors Bureau “Surrenders” to Key West with an Unconventional Campaign that Goes Viral
SPECIAL SECTION: CONTEMPORARY MARKETING STRATEGIES AS COMMUNICATION TOOLS FOR MODERN RETAILERS
Arhlene A. Flowers, Yvette Sterbenk
PDF
Lowe Accra and the Pitch for KFC Ghana
SPECIAL SECTION: CONTEMPORARY MARKETING STRATEGIES AS COMMUNICATION TOOLS FOR MODERN RETAILERS
Cara Peters
PDF
Is CVS Just ‘Blowing Smoke?’: Evaluating the CVS Decision to Ban Tobacco Products
Cheryl B. Ward, Don P. Roy, Diane R. Edmondson
PDF
A Case Study of Lessons Learned and the Evolution of the Centers for Disease Control and Prevention’s HEADS UP Concussion in Sports Campaign
Kelly Sarmiento, Rosanne Hoffman, Zoe Donnell, Bonny Bloodgood
PDF