About the Journal
Case Studies in Strategic Communication (CSSC) is dedicated to the study of strategic communication through the case study form. Case studies illustrate the strategies, tactics, and execution of communication campaigns through in-depth coverage of a single situation. CSSC is a peer-reviewed online publication housed at the University of Texas/ Texas Digital Library.
Case studies have long been central to the study of strategic communication, but these cases have been scattered across textbooks and websites, are quickly outdated, are not fully representative of the many facets of strategic communication, and lack a common format useful for teachers and scholars. Through the ongoing publication of strategic communication case studies online, CSSC aims to develop a living resource of diverse case materials for teachers, scholars, and practitioners.
As technological convergence and industry trends demand the integration of several branches of strategic communication in everyday practice, it is necessary to consider the approach to strategic communication holistically. Thus, CSSC welcomes case studies dealing with any number of the following disciplines: public relations, marketing, advertising, integrated marketing communication, social media campaigns, crisis communication, special events planning, development and fundraising, internal or employee communication, investor relations, community relations, media relations, online community management, publicity, and more.
There is no limit to topical coverage, and CSSC hopes to develop a resource that touches on as many industries, tactics, geographic regions, and diverse populations as possible. CSSC seeks case studies concerning all sectors, too: private companies (large and small), publicly-traded corporations, non-profit organizations (large and small), political campaigns, government agencies (local and national), and educational institutions.
In addition to success stories, CSSC also seeks case studies that explore failures, shortcomings, missed opportunities, and crises. Stories of failure are not often told in case study collections, but they sometimes yield the best lessons.
Daren Brabham launched CSSC in 2011 at the University of North Carolina School of Journalism & Mass Communication, began publishing case studies in 2012, and moved to USC Annenberg in 2013. In 2022, the journal is now published through the University of Texas at Austin/Texas Digital Library via the Stan Richards School of Advertising & Public Relations.