Editor’s Introduction: A New Journal for Case Studies

Abstract

Welcome to the launch of Case Studies in Strategic Communication, a new online, peer-reviewed journal featuring case studies in public relations, advertising, marketing, and other strategic communication domains. The goal of CSSC is to publish cases primarily for teaching purposes and for practitioners. Cases have enjoyed an important place in the classrooms of many disciplines. Case studies present “the concrete narrative detail of actual events” relating to an organization or situation (Boehrer & Linsky, 1990, p. 44), inserting students into the complex decision-making processes of a strategic communication context.

Citation: Brabham, D. C. (2012). Editor’s introduction: A new journal for case studies. Case Studies in Strategic Communication, 1, 1-3.